Hidden Kagawa

Discover the Japan you don’t know.

Watch. Plan. Go.

From centuries-old traditions to unique subcultures and surprising local legends, we uncover what makes Japan endlessly fascinating, one story at a time. These stories invite you to be a curious explorer – to look past the postcard moments and dig deeper into the culture, everyday wonders, and hidden destinations of Japan.

We want to encourage more than just sightseeing – we want you to become a story-seeker. Sparking a sense of adventure to go beyond the tourist hotspots and discover the real Japan for yourself.

My Kotohira

Nestled at the foot of Mount Zozu on Japan’s island of Shikoku, Kotohira is a town shaped by centuries of pilgrimage and the people who call it home. Beyond the famous steps of Konpira-san, discover the locals who make this place special. Meet the brewers, makers and storytellers keeping traditions alive, hear their stories, and experience the warmth of a community where old and new come together.

WATCH THE VIDEO

A Gentle Morning in Kotohira

Experience Japan at a gentler pace, in a place where you can slow down and experience the sights, sounds, and peaceful rhythms of a quiet morning in regional Japan. Kotohira is an old soul infused with new energy. Feel the simple, serene magic of the town in the early hours as it slowly wakes up. The aesthetic visuals, immersive soundscapes, and moments of relaxation and reflection are a core part of Kotohira’s unique identity.

WATCH THE VIDEO

Hidden Kagawa

From centuries-old traditions to unique subcultures and surprising local legends — a journey on the paths, temples and coast that the guidebooks skip.

WATCH THE VIDEO

Like what you see?

Check out our experience:

Ready to explore more?

Share your email to receive your Spring 2027 itinerary: